Your Santa Rosa Ford Dealer, offering New & Used Cars to The Bay Area and San Francisco for over 50 years!

In 1961 when Walter Hansel opened his car dealership in Santa Rosa, he made customer service his first priority. For this reason - and many others - Hansel Ford is proud to be celebrating over 50 years sales and service of new & used Ford cars to the Petaluma, Rohnert Park & San Francisco areas. We don't just sell cars, we offer our world-class customer service for the duration of your Ford vehicle's life. We invite you back to our Santa Rosa lot for all of your car parts and service needs, or if you're looking to 'trade up'. Whether you're a first time Hansel customer or have been one for years, we'll treat you like a friend, finding the best offers and rates so you can cruise the Santa Rosa streets in a new Ford today, without breaking the bank.

Take the first step in the new car buying process! After all, we have a new 2017-2018 Ford model for every lifestyle and need. With a new Ford Escape, Explorer, F-150, Fiesta, Fusion or F-250SD you'll find not only a plethora of new technology and comfort features, but the performance and durability that's synonymous with the Ford brand.

Not every car is a good fit for every driver. That's why we encourage you to take the Flex, Edge, or Mustang you think you want for a test drive. If that isn't the right ride, chances are we can help you find one that is!

Our online showroom is always open, so take a look at our selection of new 2017 & 2018 models today and give us a call if you have questions. Sometimes, the only way to know exactly what you're looking for is to come in to our San Francisco area Ford dealership and take a test drive for yourself. Our Hansel Ford Team is always happy to help you out with that - we'll even explain all the features to you while you're behind the wheel so you know if the Ford car, truck or SUV is the perfect fit for you. You can view the new 2017 - 2018 Ford cars, SUVs and trucks on our showroom pages, or go directory to inventory for the F-150 or F-250 Ford trucks, or the Fiesta, Focus, Fusion, Escape, Expedition, Flex, Explorer and more.

If you're looking to save some serious cash (although Ford has plenty of offers that will help you do so), we have hundreds of quality used cars at our Santa Rosa lot. From today's top manufacturers, our used cars are not only a great deal but highly-reliable as well. Check out our Petaluma area used Ford inventory to view videos and photos of all pre owned vehicles. To save even more off the list price, you can give us a call. Just ask about how we can get you an even bigger deal! Although we think it's unlikely, if you can't find exactly what you're looking for in a new Ford or used car, fill out our CarFinder form. You tell us what you want and we'll find it for you. You'll get a call or email when we have located it for you.

Found your New Ford or Used Car in Santa Rosa? Let Our Ford Dealership, serving San Francisco, Petaluma, & Rohnert Park, help you Finance it!

Helping Santa Rosa customers obtain financing for a new Ford or used car purchase is not just our job, it's our specialty. The financing process is not what it used to be. You don't have to call around to area banks, crossing your fingers that something will work out with your budget. Our team of highly-trained finance specialists will do the work for you. They make is nearly effortless to get a car loan or Ford lease in Santa Rosa, so you can get on to the road in you stylish new ride without breaking the bank. Find out what we can do to get you a finance plan that's in your budget - start by filling out our online finance application. We may even pre-approve you!

Not all things last forever. However, if you keep on track with your manufacturers' recommended service schedule, you'll find that your car, truck or SUV will last as long as you want it to. That's why it's so important to visit our Santa Rosa Ford service & repair center to keep your vehicle in top running condition. Engine making a funny sound? Hearing noises when you cruise down the road? Or maybe you feel that your vehicle's performance just isn't up to par lately. Our Ford service staff can accurately diagnose any issue, making effective and timely repairs to get you back on the road as soon as possible. Check out our Service Specials page to find out how you can save on your next repair. And for those who are more 'hands on', we've got a complete inventory of Ford auto parts for you, too.

Hansel Ford of Santa Rosa would like to humbly thank you for visiting our site, we hope to see you soon! Visit us from Petaluma, Rohnert Park & San Francisco. Reach us at (707) 861-4206 or follow these directions from anywhere in the Bay area to 3075 Corby Ave, Santa Rosa, CA 95407 today. You can also learn more About Us and our dedication to you - the customer, by browsing all areas of our website.