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50 Years in The North Bay!

 

The Hansel family has a long history in the transportation business that began five generations ago in 1851 when Joseph Hansel founded Hansel Pioneer Carriage. Among his many successes in business was his patent for the Hansel Buggy. His son, Walter started his career in transportation selling bicycles. In 1899 he made the switch to selling a relatively new transportation machine, the automobile. By 1901 he opened the doors to the very first Cadillac dealership in California. Hansel and Ortman was the first auto dealership to bear the family name.

Walter C. HanselWalter's son, the late Walter C. Hansel, opened his first auto center in 1946. By 1961 the family settled into Santa Rosa, California and Walter purchased Bishop Ford from Santa Rosa's former mayor Robert Bishop. Walter made the decision to name the store Bishop Hansel Ford so that customers familiar with looking for Bishop Ford wouldn't become confused if they didn't see the name Bishop. The Ford store was located in downtown Santa Rosa on the site that is occupied today by Macy's at The Plaza.

In 1975, Walter moved the store to 3075 Corby Avenue and renamed the business Hansel Ford. The new store with the Hansel name was one of the first auto centers on what is now known as the Corby Auto Row. Today's Hansel Ford Lincoln Mercury has Justin Hansel, the fifth generation to carry on the Hansel family automotive tradition, as its General Manager.

The leadership of the Hansel Group is in the hands of father and son, Henry and Justin Hansel. Under their guidance they have built the organization into eight auto center locations representing twelve automobile manufacturers.

Each of the Hansel Auto Centers is well known for their achievements in customer satisfaction at every level within the auto dealerships, from sales to service and parts the Hansel Auto Centers place the customer first.



Santa Rosa Ford and LINCOLN Dealership - Serving Petaluma, Novato & Sonoma, CA

At Hansel we offer new Ford and LINCOLN cars in Santa Rosa, along with used cars, trucks and SUV's by top manufacturers. Our sales staff will help you find that new or used car you have been searching for in Santa Rosa.

For years, our financial staff at Hansel Ford LINCOLN has offered expert advice for those seeking a great auto loan or car lease. Our service doesn't stop there. Santa Rosa customers can come in and take advantage of our knowledgeable Ford and LINCOLN car repair technicians and a fully-stocked inventory of auto parts and car accessories.

You can reach Hansel any time by filling out our contact form, by calling us at (800) 730-0556, or simply visiting our Santa Rosa Ford and LINCOLN dealership at 3075 Corby Ave. We look forward to your visit.

Hear What Our Customers Have to Say

"Hansel is the best..."

Steve and Tony,

 

Wow!  The new Edge arrived this morning and it is INCREDIBLE!  Barbara delivered the car professionally and by 10am!  Wow!

 

Alli and I could not be happier.  The experience with Hansel has been top notch.  Steve, you made the entire experience so easy and enjoyable.  Tony, you made the follow-up simple and hassle-free.

 

We will recommend Hansel Ford very highly to anyone who is the market for a new vehicle.  We are sorry for all the headaches we caused you throughout the process.

 

Hansel is the best ? specifically Steve and Tony.  We are huge fans.

 

Sincerely,

Alex and Allison S.
Valencia, CA


Alex and Allison S.,Valencia, CA

"The Fusion has exceeded our expectations..."

Dear Hansel Ford Team,

 

My husband and I are so excited for our 2012 Fusion and just wanted to give a quick thanks.  The car is amazing and we are so glad we didn't go with the Honda.  Ray was awesome for start to finish.  He was super informative and knowledgable about the car and its features.  He took the time to show us everything and hooked our phones up with the SYNC system.  He never pressured us and just led us to the right decision.  He also gave us different financing/leasing options to work with our budget.  We really appreciate him working for us and when our 97' Explorer dies we hope he can help us again.  We are so glad to support a non-bailout American car company!  The Fusion has exceeded our expectations.  Thank you Ray and Hansel Ford!

 

Sincerely,

 

Mike G.


Mike G.,Santa Rosa

"Satisfied Owner!"

"...I just wanted to pass on an experience I had Thursday afternoon at your Santa Rosa location. I bought a new Ford f250 in Petaluma and picked it up for the first time and headed up to Santa Rosa to the Line-X shop for a spray in bedliner. The guys there had a real hard time getting a cable lock wheel that was installed in the back bed off so they could spray the whole bed. Ended up it needed a special tool. They told me to try the Ford dealer down the road and see if they could get it off. I showed up unannounced and met Wayne Shuster there. He got me in the garage right away and personally tried for about 20-30 minutes to get this thing off. It was pretty tricky. He was successful and I was able to keep my appointment and go back and get the liner sprayed in. Wayne gave me his cell # and told me to call him and come back afterwards to put it back on. I did come back and once again he took time out to promptly help personally and put it back on. I can't say enough about his courtesy in helping me and kind help. Great service and I wanted you to know personally. This is my second Ford purchase and I bought a toyota at the Hansel toyota in Petaluma in 2006 and this Ford at the Henry Curtis Ford and the Hansel group has been very great with the service and new car buying process. Thank you very much!"

Dean Lafayette,Satisfied Owner

"Thank you letter"

To whom it may concern:

 

For the last 21 years, I have only driven Ford trucks.  Bronco's, F-150's, Explorers and the like.  But, in February, I was enticed to switch over to GM by an executive who offered me their employee pricing program.  Who can turn down a good deal, right?  Well, despite my executive connection and my best efforts to purchase a great truck from them, the process was frustrating, to say the least.  They couldn't get me the truck I wanted and had an even harder time getting me accurate numbers.

 

As often happens, my mother got in my ear and suggested that maybe I needed to talk to a Ford dealer as I'd had such positive experiences in the past.  Well, as the old adage tells us, mother knows best.  So, I reached out to Hansel Ford and was lucky enough to get Drew Gottlieb on the case.  Within 5 minutes of walking into the dealership, Drew had the truck of my dreams rev'd up right in front of me and I was back in the Ford family.  Drew got me a better truck then I thought I could afford and he got me into it in a way that made me feel good about it. 

 

Drew told me that I "deserved" the truck, and He was RIGHT!  And Hansel Ford deserves salespeople like Drew!

 

Thanks,


Reid S.
Santa Rosa, CA

Reid S.,Santa Rosa

"Letter of Appreciation"

Mr. Hansel,

 

Rarely am I so inclined to write an unsolicited letter but feel I must in this case.

 

This afternoon I had the pleasure of working with Mr. Kenny Westphal as well as other members of your sales staff.  My wife and young daughter were treated wonderfully as we researched our possible next car purchase.  We drove several cars and selected a 2007 Five Hundred.

 

My grandfather had a saying, ?People like to shop and not be sold.? 

 

I must say that was certainly true in this case.  We are extremely happy with our purchase,  Kenny?s customer service and the entire Hansel experience.  We look forward to our continued relationship and will certainly recommend Hansel to others.

 
           

Respectfully Submitted

 

Jeffery W.

Jeffrey W.,Sonoma, CA

Contact Information

Hansel Ford Lincoln

3075 Corby Ave.

Santa Rosa, CA 95407
sales Sales:
1-877-398-1875
service Service:
1-877-398-1876
parts Parts:
1-877-398-1879
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